Led research team responsible for the entire RBC digital client onboarding experience, which onboards all new users, co-managing user research projects for 4 different business units:

Highlights

• Supported designers and business stakeholders in prioritizing potential research activities
• Developed research approaches both moderated and unmoderated to address business objectives
• Synthesized research on the COVID-19 pandemic and its effects on the consumer banking sector
• Steered exploration and launch strategy of digital remote account opening experience
• Conducted a project on research prioritization practices across the design research team for RBC Digital

Project Spotlight

RBC launches digital remote account opening experience

RBC has launched a new digital remote account opening experience to make the process more convenient for personal and business customers. There are now three ways that RBC clients can open an account: remote self-service, remote advisor-assisted and in person at a branch.

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